Video Marketing is a great way to engage with your audience and keep clients on your pages for longer, giving time for your marketing message to sink in. But not all Marketing videos are the same. Animated explainer videos come in all sorts of styles, each one tailored to different audiences. Let’s take a look…
Put simply, Screencast Video Marketing is just a recording of your computer screen. This simple low budget video is ideal for showcasing products or services. Used more for educational purposes than marketing, these kinds of videos work well prospects who like to try before they buy.
This is all about storytelling. Your company is the hero who saves the day by solving your customer’s problems. This kind of Video Marketing is great for humanising brands and building trust. These videos are usually funny and reflect the buyer’s persona and are mainly used small businesses, startups or those targeting the end user.
This is a super engaging technique because the content is created before your eyes.
Whiteboard videos are great at explaining complex information, so if you’re an IT provider or software developer then this is the video for you.
Motion Graphics Video
This an elegant and engaging style of video marketing. Designed for those with a more serious profile such as finance, banking, insurance. Adding in 3D animation along with industry statistics is a great way of making you and the video look impressive, leaving a lasting impression.
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