First of all, what is Online Reputation?
Online Reputation is public opinion of your brand, service or product posted on social media sites and review pages such as Yelp, Trustpilot and Reviews.com. People are increasingly researching businesses and making decisions based on what they find.
According to Forbes, the latest research suggests that businesses risk losing 22% of business when a potential customer finds one negative review. Since the rise of social media customers now have a very powerful way of expressing their voice.
A few years ago the internet was a different place and online reputation didn’t matter. Companies did not need to engage online with their audience, and customers had no way of expressing how they felt. Online communication was ‘minimal’ to say the least.
Fast Forward to 2017 and sites like Yelp.com, Trustpilot, Reviews.com make it easy for people to leave negative, and positive reviews of your service or product. The sad reality is, a negative experience is 95% more likely to be shared, than a positive experience.
So, how can you combat the spread of negative reviews?
Your online reputation is now more important than ever before, and it’s becoming increasingly more important than your ‘real world’ reputation. Utilising IFTTT technology and social monitoring tools you can better understand what people are saying about your brand, and engage with them.
Another plus to managing your online reputation is the ability to listen to your competition. How are they perceived? What can you do differently? Social Media Monitoring also gives you the advantage of being able to engage with your competitor’s audience.
All in, Online Reputation Monitoring can significantly increase your revenue, and, perhaps more importantly, separate you from your competition.